Successful Innovation grows businesses
Over the last 25 years leading Innovation in top Consumer Goods companies we've refined a 7 step Innovation Process that helps deliver a pipeline of profitable incremental revenue.
Like high performance teams, success comes from each step in the Innovation Process being strong
We'll help you to
- Articulate your company's purpose
- Identify the problems your customers need solved
- Understand the growth opportunities you have
- Assign priorities based on your capabilities and competencies
- Develop innovative solutions and check back with your customers
- Create the actual bundle - the product, service, branding & communication
- Ensure flawless commercialisation
We're passionate about your success
We can assess your effectiveness across the process or focus together on one particular area.
Many people have great ideas & insights - the trick is transforming these into tangible products & services that sell.
You get an independent, fresh perspective benefiting from us having seen what works in leading companies across many highly competitive categories and dynamic markets.
We'll also share what we've learnt working with leading Innovation gurus.
Some opportunities we see frequently;
- Checking Strategies are competitive in a broader market, to minimise the risk of being blindsided by new entrants
- Helping convert existing Strategies, Insights and Ideas into compelling products & services that sell
Innovation is the Growth Discipline
Creating profitable long-term growth isn't a one-off event, like an afternoon brainstorming session.
Highly successful companies approach Innovation as a core discipline, like Marketing, Sales, Finance & Supply Chain.