What Some OF Ian's recent Colleagues have saiD

Ian is a very strong innovator driven by his natural curiosity and passion for finding the right solution to any business challenge he is facing, always challenging the status-quo when needed.  

He is a great outside-in thinker bringing disruptive new ideas to any organization he is working for. 

And thanks to his humility, his empathy and his kindness, he connects extremely well with his partners, both internally and externally, fostering a great sense of collaboration within his organization. 

Ian is a well experienced marketer and very gifted innovator.   His keen sense of curiosity coupled with his ability to ‘cut through the noise’ allow him to get to the core of consumer and market opportunities that result in truly insightful and impactful solutions.

He has a natural ability to balance common sense with lateral / creative thinking and this duality allows him to amplify ideas into truly big innovative solutions.   

Ian’s humility in approach while steadfastness in representing the consumer’s point of view, make him an asset to any innovation / marketing group or process. 

His grounding in business reality make him a good cross functional partner who constantly pushes the limit on how to make something big while still keeping it practical (from an executional point of view).  
 

In short, Ian is an innovator’s innovator, who masters all three distinct but critical skills to getting innovation from insight to the final consumer. 

Ian approaches discovery and insight with an openness and natural empathy that I have not found elsewhere. 

He is then able to formulate and articulate strategic opportunities in clear, simple language that allows the broader organization to both understand and rally around new projects. 

Finally, he has the planning and execution skills necessary to shepherd new ideas through the product development, marketing communications, and Go to Market phases of new product implementation. 

Throughout, Ian is a natural team builder who both motivates and leads the organization to success.